You need tools that automate this process and present your team with a breakdown of your customer reviews. This means qualitative data like open-ended questions or comments must be manually reviewed for trends and behaviors.īut when your business is taking in hundreds of reviews each day, you can't have employees weeding through responses one by one. Most survey tools provide you with reporting for quantitative data, which limits your analysis to only consider the questions that have a quantifiable answer. Now, there's software that can compound and analyze your data, so you don't have to. However, now that you have all of this information, what do you do with it? Are you going to read through hundreds or thousands of customer reviews? If you followed my colleague Allie's advice on how to make an effective survey, you were probably wildly successful in corralling customer feedback (if you haven't, it's definitely worth the read).
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